Currently, the real estate market, like other aspects of the economy, has many fluctuations.
The variables are constantly changing, as it is a live market directly linked to the surrounding economic situation and will cause variations in property prices, offers, demands, buyer preferences, etc.
At this point, it is important in the real estate world to carry out market studies as a crucial tool, mainly for construction companies and developers.
This type of market research helps to have a clear and accurate understanding of trends and can help to anticipate them.
It is a process of collecting, analyzing and presenting relevant information for study and subsequent informed decision-making in the real estate sector.
The key points of a real estate market study are:
Supply and demand analysis is essential, which will provide an overview of the number of properties for sale compared to the number of people interested in buying them. properties in the specific area in which the study is being conducted.
The aim here is to analyse the evolution of the study area over time in various aspects, such as whether the area has experienced economic growth or decline in recent years, and what other projects are planned to be carried out in that area.
Here, a comparison was made of prices per square meter on properties for sale in the same study area, including comparisons with other areas.
This will give you an idea of the market value of the properties in the study area.
It is very important to clearly identify the target audience for which the project will be directed.
This will be done through studies to identify market potential, demographic and socioeconomic characteristics and people's behaviors.
Real estate market studies allow us to identify current and future market trends.
This may influence trends in design and construction.
A market study requires careful data collection as well as meticulous analysis.
To do this, you need to use as much information as possible, such as real estate data, industry reports, registrars, social networks, etc.
It would be a matter of having as broad an image of the market as possible to identify real estate investment opportunities while minimising risks.
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